Custom Email Domains
In this section, we'll discuss the benefits of email authentication and how to set up custom domain authentication for your brand with CheckoutJoy.
Why use custom domains?
Authentication helps make sure your emails from CheckoutJoy get delivered to your customers’ inboxes. Think of it like a “license plate” for your emails that shows providers you're a trusted sender, helping avoid spam filters.
🔧 What You'll Learn in This Video:
- How to set up a verified sending domain.
- Configuring DNS records (SPF, DKIM, DMARC) for email authentication.
- Adding verified email addresses and ensuring successful delivery.
- Best practices for using subdomains for email automation.
- Customizing abandoned cart recovery emails with personalized content.
📬 Why Set Up Custom Domain Emails? Having verified custom domain emails ensures your messages land in the inbox (not spam!), builds customer trust, and complies with global anti-spam laws.
Benefits of CheckoutJoy's Default Authentication
CheckoutJoy enables DKIM authentication automatically, so you’re covered without needing to adjust DNS settings. This default setting cannot be turned off, but setting up your own authentication can further improve deliverability.
What is DKIM?
DomainKeys Identified Mail (DKIM) verifies your emails with a secure signature, confirming both your identity and that your content hasn’t been tampered with. This tool protects you and your customers from spam, forgery, and phishing, ensuring emails remain unchanged from sender to recipient.
What is SPF?
Sender Policy Framework (SPF) verifies the “return-path” or bounce address in your emails to prevent spoofing or forgery. It also ensures that failure notifications go back to the right sender address when emails can’t reach recipients.
What is DMARC?
Domain-based Message Authentication, Reporting, and Conformance (DMARC) uses SPF and DKIM to verify your identity, guiding email providers on handling unverified messages. Setting up DMARC helps avoid spam filters, ensuring your emails reach their destinations.
Custom Domain Authentication
To give your brand a boost, set up custom DKIM authentication with your domain, so CheckoutJoy can display your own domain details in the email header. This setup may require adjusting your DNS records, so you may want help from a domain registrar or website manager.
Benefits of Custom Domain Authentication
- Removes the “via checkoutjoy.com” tag, creating a more professional look (though some email clients may still display this).
- Improves deliverability, reducing spam filtering.
- Aligns your domain with DMARC and enables BIMI, so your logo can appear prominently in recipient inboxes.
Do You Need Custom Domain Authentication?
Custom authentication is a good choice if:
- Your “From” email is associated with your domain, not a public provider like Gmail.
- You or your IT team have access to DNS settings.
- Recipients see "via checkoutjoy.com" in the sender details.
Next Steps for Custom Domain Authentication
Start by verifying your domain, then update CNAME and DMARC records in your DNS settings.